Nitto are a title sponsor of the ATP World Tour and have a large presence at the event. This year Nitto wanted to continue to drive awareness of the brand, the partnership and its social shares. As a result I designed and delivered 2 experiential activation booths including a giant gumball machine, anamorphic art, oversized tennis assets and both the singles and doubles trophies. In addition, I organised and managed a VIP suite for the duration of the tournament.