NIVEA Fresh Blends

  • George Harding

In 2020, NIVEA tasked Wunderman Thompson Germany with the digital and global launch of their new shower gel range - Fresh Blends. We created bespoke product images via a shoot and turned these into 70+ social media assets for NIVEA markets worldwide. Along with the social content we also designed the hero landing page for the product. Being the sole project manager and account manager on this project, I was lucky enough to be involved in every single touchpoint of the project - all the way from the shoot to final delivery to the markets. Hero webpage: