NIVEA | Keeping Fashion Fresh

  • Hannah Davies
A digital campaign that launched Nivea's limited edition Black & White deodorant to an army of fashion-loving fans, leveraging the hype before, during and after London Fashion Week.

Kicking off with a series of eye-catching teasers created by gif-photography queen Kate Bones, we followed up with a fresh and flawless social takeover, filling up the brand's owned channels with sartorially-savvy content that worked in the virtues of the product whenever possible.

We even worked our way behind the scenes, serving up sneak peeks of designer looks as they hit the runway.