Nivea Q10 Energy - Hit Refresh
With the world going into lockdown in the midst of the 2020 COVID pandemic we were tasked with redeveloping and concepting a global 360° campaign for the launch of a new Nivea Q10 face cream. To be shot during the height of the pandemic - the first ever beauty commercial filmed in lock down.
Targeting thirty-something millennials - an 'always on' generation whose fast paced lifestyles can take its tole on their skin. With COVID in mind resulting in a change in the way millennials are living their lives we chose to target them within a digital narrative, at a time when now more than ever they are living through digital screens...
Our manifesto...
We stare at our many screens 24/7.
15+ windows open.
WhatsApp as we work.
Pings left, right and centre.
Overwhelmed by information,
We’ve become multitasking masters.
But it’s not just our stress levels paying the price:
our skin is too.
Just as we feel overwhelmed, our skin gets tired.
And that’s when fine lines and the telltale signs
of our busy lives start to make their mark.
It’s time to reboot.
Time to...Hit Refresh
Credits
Agency: Publicis One Touch
Creative Director: Scott Bradley
Snr. Art Direction: Camille Caie, Jenny White
Snr. Copy: Lisa Hannelore & Chloe Davis
Design: Camille Caie, Finny Nguyen
Director: Astri De Leon astrideleon.com
Beauty DOP: Elodie Tahtane @elodietahtane
Still Life SOP: Selim Zouaoui @selim_zouaoui_bernard
SFX: Serge Roux sergeroux.net
Hair Stylist: Vi Sapyyapy @visapyyapy
Make-up artist: Vanessa Bellini @vanessa_bellini_
Nails: Alexandra Janowski @alexandrajanowski
Still Life Photographer: Romain Riviere partitionagency.com/photographers/romain-riviere
Beauty Photographer: Inherited Photography
Cast
Agathe Fournier @fournier_agathe
