Nivea wanted to promote their research that 'smiling makes you look three years younger'. We wanted to drive the emotional link between happiness and the Q10 range with a digital campaign that celebrates relationships between friends and family at key times of the year thus creating 'Reasons to Smile'.
'Reasons to Smile' encouraged our community to start a conversation in a series of short one 60" films with real people to celebrate happiness. The campaign also carried across to static posts throughout the year and the Nivea hub.