Key concept (s) and realisation of producing seasonal print and online advertising campaigns and look books for this urban/high street menswear brand as a Creative Director - Photographer for more than 16 consecutive seasons
I operate along a group of 10 tight team of collaborators per campaign -stylists, make-up and hair stylists , models , etc - in order to produce stimulating advertising online and social media campaigns on a custom made approach based on existing brand identity and social and cultural consumer habits.Further on we assist into increasing brand exposure and sales both on social/ online mediums, as well as increasing national and international distribution