The No Love Teng 'Ere collection was inspired by Dizzee Rascal and his seminal album, Boy In the Corner, and further enforced the brand's roots in Grime.
SS13 was the first step into a full cut & sew collection, and a huge amount of skills were gained on the journey. The collection was concise, comprising of two elongated tees, 2 snapbacks and a hooded sweater, and was dominated by typographical design and simple branding.
The tasks undertook in producing this collection were :
- designing the collection
- creating a design bible for the manufacturer
- making alterations to the patterns for the manufacturer
- managing the production of the garments
- managing deadlines with manufacturers in China, Turkey & UK
- art directing the lookbook
- co-styling the lookbook
- creating the marketing campaign
- writing the press release
- managing the distribution of the products
- creating and developing content for the social media platforms to sustain sales
Photography : StayHvngry
Styling : Myself
Model : Gums