No More Bad Bras

BRAND Royce is a lingerie brand all about fit, quality and comfort. They don't cut corners when it comes to making bras. They need more people to consider them for their next everyday bra purchase. ​ INSIGHT Every woman has worn a bad bra. Putting up with these poorly made bras is exhausting and searching for the minority of bras that don't fall into this category even more so. ​ SOLUTION Use the universality of a bad bra experience to position Royce as the holy grail of bras, a one in a million, almost too good to be true.