No time. No budget

No time and next to no budget we needed to create some film and image assets for footlockers launch of the star player OVR shoe. Lo-Fi and direct, these were simple, authentic targeted films and images that would amuse, inspire and engage a hard to reach street savvy audience. We broke into a disused office and documented some mates wreaking after-hours havoc through hallways and offices and all the places bikes are probably not supposed to go. The Images and film we got were for use in-store, publishing assets and online through Facebook and Twitter.