Nokia 3310 Iconography

The original Nokia 3310 occupies a very special place in many people's hearts. Every part of this redesign, therefore, has been handled with great care and consideration. This includes the iconography. Working with the design team at HMD, the brief was to create an icon style in keeping with the simple characteristics of the new device. A device freed from clutter. Keen to avoid anything too fussy or 'overtly retro', the icons almost instinctively felt right in black and white. Each shape and silhouette distilled down to it's most essential form. The vibrant colour choices of the devices and pure black surround also benefit from the lack of on-screen noise. This is a design set to delight fans whether this is their first or second time around.