Nokia NGage FIFA

Nokia wanted to drive downloads of 120,000 free licenses for the latest FIFA soccer game on their N-Gage gaming platform. It was the first FIFA game on mobile to be as genuinely playable as its console-based parent. To dramatise this, we got a crew of gamer stooges to take their usually private home gaming behaviour outside and into the very public London Underground (a perfect dead-time gaming opportunity) with hidden cameras capturing the results. All the films were collected on a CCTV style site, along with links to download the N-Gage application and the FIFA game. The work won a Silver Nomination / Graphite Pencil at D&AD.

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Freelance Creative Director