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Hi, I'm Greg Mitchell. I live in London, England. A dual nationality Brit/Aussie and a graduate of Central St.Martins College of Art & Design, I’m an award-winning Creative Director with 15+ years experience spanning both advertising and digital agencies. During a seven year grounding in traditional advertising at RKCR/Y&R, I helped create one of the agency's first digitally integrated campaigns. This sparked a passion for using technology to tell brand stories in new and engaging ways. Since then I've been immersing myself in the digital world at agencies such as Glue, Work Club, Iris, HyperNaked, Razorfish, R/GA and SapientNitro. This blend of ATL and digital skills means I'm able to create and shape ideas at the intersection of brand strategy, creativity and technology. Most recently, I’ve been working as a freelance Creative Director at SapientNitro London. Based in the Brand Comms team, my role has been to bring both high creative standards and a digital collaboration culture to a wide range of projects, from contributing to strategy and creative on fully integrated pitches and brand campaigns, to leading teams in the development of mobile apps and product/service innovation projects. During 14 months at SapientNitro, I helped win the £30m integrated advertising account for Nikon Europe and a Global Digital Agency of Record pitch for Axe/Lynx. I also led the team that developed SpeakEmoji, a mobile app that reached the top 20 social networking apps in the US and was recently shortlisted for two Cannes Lions. I also led a cross-functional team to victory in an agency-wide hack week, and helped win a Cannes Chimera award. During my career, I’ve created brand communications across TV, press, poster, radio, online video, social engagement, digital experiential, mobile apps, digital retail, gaming, and product and service innovation. My work has been awarded and shortlisted at award shows including D&AD, Cannes Lions, The One Show, The Webbys, The Lovies, BIMA and more. I’ve helped two agencies to win 'Agency of the Year' titles and one be named 'Runner-up'. I’ve been involved in new business wins for 3 Mobile, Axe/Lynx, Bacardi, Budweiser, Carlsberg, Lloyds TSB, Nestlé KitKat, Nikon Europe, Sony Playstation, Toyota, UNFPA, Vauxhall Home Nations Football and Virgin. I believe marketing in the digital age is about brands innovating and adding value with content, products and services that people choose to engage with and feel compelled to share. I believe great work comes from bridging the cultural divide between advertising and digital by building a culture of curiosity, collaboration and craft.