Twenty dogs a day are put down in dog shelters around the UK due to insufficient resources. The Pedigree Adoption Drive wanted to drive awareness and engagement around a £100,000 donation it was making to dog shelters across the uk to help them keep more dogs alive long enough to re-home them. To do so, we created an virtual dog walking experience that implored dog-lovers to 'Save a dog from its last walk', and give more real shelter dogs’ stories happier endings. Users could take a shelter dog on a fun virtual walk around the web, playing with it and unlocking donations, with each walk ending in a safe and happy 'forever home'. The project was an Official Honoree at the Webby Awards.
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Naked Communications
- Design