To showcase SapientNitro's innovation credentials to its clients and the wider world, we created SpeakEmoji – a voice-to-emoji translator to help out-of-touch adults reconnect with their smartphone-zombie kids over the Christmas holiday. Within a week of launch, it was hailed as one of the 'top 5 new apps' by Mashable and Digital Spy, and ranked in the top 20 most-downloaded social networking apps in the US. Total reach topped 350 million people – all achieved with almost no paid media.
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