Lisa Armstrong

Lisa Armstrong

Principal DirectorLondon, United Kingdom
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Christopher Sutton
Lisa Armstrong

Lisa Armstrong

Principal DirectorLondon, United Kingdom
About me
Lisa is an award-winning innovation strategist having spent four years working on high profile global projects at SapientRazorfish one of the world's leading digital transformation agencies. Projects ranged from high profile collaborations with film director James Cameron to digital projects for financial services brands. After which she went on to set up Ugogo, an innovative banking and e-commerce platform to help eradicate poverty in the developing world. Lisa has also led as the Principal Director of ChewingRice a strategy and innovation collective, becoming a voice of innovation in the marketing and communications industry, including lecturing and speaking on inclusive innovation, reforming conventional working structures and using technology to change lives.
Projects
  • #WomenWhoTravel - EasyFX
    #WomenWhoTravel - EasyFXWhen building the EasyFX brand we noticed that there was a lack of diversity in travel stock imagery, particularly of women. In a bold move, one month after relaunching EasyFX and on International Women’s Day, the 8th March, we launched the #WomenWhoTravel campaign. This campaign called on diverse women from all around the world to share their images on Instagram under the hashtag #womenwhotravel to help break the image stereotypes of women who travel. This campaign sparked global interest and
  • The Re-position and Re-launch of EasyFX, a prepaid multi-currency card
    The Re-position and Re-launch of EasyFX, a prepaid multi-currency cardThe Brief: To transform EasyFX into a retail brand The Old EasyFX Brand: It was a dated brand with an inconsistent message, unclear product offering, disorganised and unmanaged digital presence. Key Challenges: A crowded marketplace with digital fintech disruptors such as Revolut and Transferwise making waves and key players like FairFX making landmark improvements to their digital offering. Not forgetting the competition from traditional FX players like the bureaus de changes, bank forex tellers and debit card withdrawals abroad. We also recognised the need to shift EasyFX from a more traditional institutional brand that operated on the periphery of the retail foreign exchange market, to creating a digital product that could hold its competitive ground against the innovative fintechs without isolating its existing customers. The working included: Business consulting and strategy Redesign of the brand, branding collateral, the website, the mobile app Updated the customer support protocol and included a digital element Digital marketing communications - taking the new brand to market
  • IEX 2013 - brand repositioning event for SapientRazorfish
    IEX 2013 - brand repositioning event for SapientRazorfishAfter SapientNitro's rebranding at the beginning of 2013, ChewingRice together with the SapientNitro and Drive Productions brought a one day conference which relaunched the brand and visually brought to life the concept of Storyscaping. This was one day conference that was conceptualised around the evolution and art of storytelling through technology. We featured speakers from James Cameron, Vivienne Westwood, Heston Blumenthal to name a few. The visual aspects of the event which took place in
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Projects credited in
  • SpeakEmoji
    SpeakEmojiTo showcase SapientNitro's innovation credentials to its clients and the wider world, we created SpeakEmoji – a voice-to-emoji translator to help out-of-touch adults reconnect with their smartphone-zombie kids over the Christmas holiday. Within a week of launch, it was hailed as one of the 'top 5 new apps' by Mashable and Digital Spy, and ranked in the top 20 most-downloaded social networking apps in the US. Total reach topped 350 million people – all achieved with almost no paid media.
Work history
    ChewingRice logo
    ChewingRice logo
    Strategy DirectorChewingRice
    London, United KingdomFreelance
    I founded ChewingRice in 2012 as a freelancer at SapientRazorfish. After 12 months at Sapient, I took on a permanent role there, where I spent the next few years of my career. I left in 2016 to start a fashion e-commerce project for the unbanked in Kenya which is pre-launch. While setting up Ugogo, the project in Kenya, I started taking on short-term marketing strategy projects. However, the work mushroomed and I inadvertently created a co-operative of female freelancers with different but complimentary skillsets who execute against long-term or short-term projects. We have delivered on projects as diverse as fashion & finance and although we are headquartered in London, we have well established remote capabilities so can service clients all over the world.
Skills
  • Marketing Strategy
  • Strategy
  • Project Management
  • Strategic Planning
  • Digital Marketing
  • Brand Management
  • Brand Strategy
  • Content Strategy
  • Production Management
  • Research
Education
    L
    L
    Executive CertificatesLondon School of Economics
     - London, United Kingdom
    Executive Summer School: Entrepreneurship and Innovation in an Age of Change
    London Metropolitan University logo
    London Metropolitan University logo
    Bachelor of Arts and Culture Studies London Metropolitan University
     - London, United Kingdom
    Bachelor of Arts: Business Law
Awards
    Publicis logo
    Publicis logo
    Publicis 90Publicis
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    WACL Future LeadersWACL