IEX 2013 - brand repositioning event for SapientRazorfish

After SapientNitro's rebranding at the beginning of 2013, ChewingRice together with the SapientNitro and Drive Productions brought a one day conference which relaunched the brand and visually brought to life the concept of Storyscaping.
This was one day conference that was conceptualised around the evolution and art of storytelling through technology. We featured speakers from James Cameron, Vivienne Westwood, Heston Blumenthal to name a few. The visual aspects of the event which took place in the rotund of the old London Town Hall were centred around a digital fireplace that set the scene for the day.


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