An award-winning experiential Creative Director who thrives in the landscape of brand experience, immersive art and event design. Spanning art installations to brand storytelling to globally recognised press stunts like the HP Bending The Rules Campaign and Jaguar's VR Experience for Wimbledon 2016 there is no job too radical or off the wall.
A dynamic client-facing people creative who leads from the front. A lateral thinker who always goes above and beyond to secure the desired ROI and campaign legacy. For an insight into what peers and clients think about me please check out recommendations here: https://www.linkedin.com/in/grantdudson
Projects
- Talisker Viking II LaunchThe oldest Talisker ever released is the Talisker 44 YO Forests Of The Deep which myself and the amazing Chorus team in collaboration with the awesome Kate Dawkins' Studio launched in London on World Ocean's Day 2022 with an immersive-art-driven tasting experience for one day only. This execution demonstrates the power of art in brand experience and by transporting guests through an immersive recreation of the Kelp forest on World Oceans Day to highlight the partnership between 'Parley for the
- Tanqueray House @ No. TEN at World ClassAs Creative Director of World Class 2019 (World Championships for bartenders) I had to design spaces and experiences for an array of different Diageo brands. Tanqueray No TEN was one of those. Immersion was a key ambition when creating the right environment and the space also had to be changed from a challenge space for the World Class bartenders to an experiential space for World Class guests from one day to the next so flexibility to transform the environment was crucial. For the challenge day
- World Class 2019I was appointed Creative Director for Diageo's World Class 2019 which is the world championships for bartenders. The role involved creating the visual identity and creative theme for the entire event as well as designing the spaces and experiences for all Diageo's reserve portfolio brands from Johnnie Walker to Ketel One to Tanqueray No. TEN. The event spanned five days and was broadcast live to over three million people worldwide. #event #brandexperience #experiential #design #setdesign
Projects credited in
- IEX 2013 - brand repositioning event for SapientRazorfishAfter SapientNitro's rebranding at the beginning of 2013, ChewingRice together with the SapientNitro and Drive Productions brought a one day conference which relaunched the brand and visually brought to life the concept of Storyscaping. This was one day conference that was conceptualised around the evolution and art of storytelling through technology. We featured speakers from James Cameron, Vivienne Westwood, Heston Blumenthal to name a few. The visual aspects of the event which took place in
Work history
Senior CreativeDrive Productions
- London, United KingdomFull Time
I was the lead creative thinker dreaming up innovative ways to use new technology to create award-winning never seen before experiences. I have a rich understanding of what makes people feel and how to take them on an engaging emotive journey they'll never forget.
Skills
- Creative Arts
- 360 Experience
- Brand Experiential
- Concepts
- Brand Storytelling
- Photography
- Film
- Art
- Copywriter
- Spatial Design
Education
BA(Hons) Graphic Design Visual Comms
- Coventry, United Kingdom
This course taught me how to identify and celebrate the dna of a brand.