World Class 2019

I was appointed Creative Director for Diageo's World Class 2019 which is the world championships for bartenders. The role involved creating the visual identity and creative theme for the entire event as well as designing the spaces and experiences for all Diageo's reserve portfolio brands from Johnnie Walker to Ketel One to Tanqueray No. TEN. The event spanned five days and was broadcast live to over three million people worldwide. #event #brandexperience #experiential #design #setdesign