Tanqueray House @ No. TEN at World Class

As Creative Director of World Class 2019 (World Championships for bartenders) I had to design spaces and experiences for an array of different Diageo brands. Tanqueray No TEN was one of those. Immersion was a key ambition when creating the right environment and the space also had to be changed from a challenge space for the World Class bartenders to an experiential space for World Class guests from one day to the next so flexibility to transform the environment was crucial. For the challenge day we suspended an immersive matrix of lights above the heads of the audience when the challenges were in full swing. On day two the light installation was lowered to fill the void below and fully cocoon guests in a visually awe-inspiring Tanqueray No. TEN world. #experiential #brandexperience #design