Nordiskdesignfest
Branding, marketing and website concept for a design festival based in Helsinki, Finland, celebrating all things Nordic Design.
The brief:
Design and brand an online presence for a festival event. Design a website for the event and branding collateral to promote the event.
The branding was inspired the midnight sun, which can be experienced during the summer months in Nordic countries. The superscript ‘º’ also has links to bearing north, emphasising the connection to Nordic countries. To complement the logo, I designed a pattern featuring iconography and symbols commonly associated with Nordic countries.
For this project, I branded the festival, produced a website design and designed various marketing/festival related items, including a poster series. The poster series focuses on Nordic design by using aesthetic images of Nordic product design to promote the festival.
Initial sketches
Identity concepts
Final logo + brand colours
Logo animation
Nordic pattern design
Website design
Tote bags incorporating Nordic pattern
Vehicle livery
T-shirt design
Poster designs