NORTHIS | Northampton IT Service Branding
Northampton IT Service Logo design proposal (1 of 3) Font - Gotham Black & Gotham Light Logo characteristics: Memorable & Standing out The Gotham, a sans serif character with a humanist spirit. This logo concept not only has a bright colour palette, but bold typeface and the playful layout of words. NORTHIS as a full name has been spit in order to make a brand memorable and stand out. “THIS” grabs attention, and makes the viewer interested, curious what THIS is about. White block represents flashing the cursor as a representation of personal touch to the projects.
Northampton IT Service
Logo design proposal (2 of 3)
Font - Bebas Kai
Logo characteristics: Bold & Contemporary
In computing, a tag is a character, or series of characters, used for structuring a document and that will be invisible to the final reader, we speak then of “markup language”. For the brand architecture, symbols for different services could be given. Thus the symbols “{}” associated with the programming of functions could be used for software development,”</>” for web solutions, “/...” and “#” for the internal software creation part. Visual communication is fresh and playful, but also edgy and strong in order to represent IT services and to stick out on the market.
Northampton IT Service
Logo design proposal (3 of 3)
Font - Gotham Black & Gotham Light
Logo characteristics: Humanist & Futuristic
The round shapes were designed to convey a sense of human-made services. Creation of a fingerprint icon with a lot of personality and a good balance branding. This logo concept is bold, playful and welcoming the public. Colour choice represents coding and software development as those colour are mainly used in website/software building;