Northampton IT Service Logo design proposal (1 of 3) Font - Gotham Black & Gotham Light Logo characteristics: Memorable & Standing out The Gotham, a sans serif character with a humanist spirit. This logo concept not only has a bright colour palette, but bold typeface and the playful layout of words. NORTHIS as a full name has been spit in order to make a brand memorable and stand out. “THIS” grabs attention, and makes the viewer interested, curious what THIS is about. White block represents flashing the cursor as a representation of personal touch to the projects.