Nothing Beats Grit (NZDM Gold Award)

‘Nothing Beats Grit’ is a campaign I worked on at Les Mills International. The goals: to increase the number of gyms that license the Les Mills workout programme and to inspire people to become instructors. To date, ‘Nothing Beats Grit’ is one of Les Mills best-performing campaigns. The following year we won Gold in the ‘best in fitness’ category at the NZDM marketing awards.