I’ve designed for multi-national brands and created award-winning campaigns for the fitness, fashion, FMCG and SaaS industries. I work with clients to improve their businesses through distinctive, meaningful and emotive design. I thrive in an active, fast-paced, future-focussed team environment.
Projects
- Multi-national brand launchMy time here was dedicated to interpreting our founder's vision for the business and creating a unique brand along with brand assets, guidelines and strategies. I was responsible for all art direction including photoshoots, website, packaging, POS and marketing collateral. Their international launch was on deadline, within budget and extremely successful. Since recognised by major retail organisations and it is now stocked in Harrods, Selfridges and FarFetch.
- Nothing Beats Grit (NZDM Gold Award)‘Nothing Beats Grit’ is a campaign I worked on at Les Mills International. The goals: to increase the number of gyms that license the Les Mills workout programme and to inspire people to become instructors. To date, ‘Nothing Beats Grit’ is one of Les Mills best-performing campaigns. The following year we won Gold in the ‘best in fitness’ category at the NZDM marketing awards.
Work history
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Lead DesignerPressio
London, United KingdomFull Time
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Lead Designer (USA)Les Mills International
- Auckland, New ZealandFull Time
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Skills
- Art Direction
- Marketing Campaigns
- Brand Strategy
- Branding
- Graphic Design
- Project Management
- Adobe Creative Suite
- Creative Direction
Education
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Communication DesignMedia Design School, Auckland
- Auckland, New Zealand
Awards
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Design and Marketing (Gold)NZDM