Nothing old-fashioned about this loved retail pharmacy

  • Ilinca Croome
  • Max Trewhitt
  • Sally Jimson

As one of UK’s oldest grocery retailers, Sainsbury's is a well trusted brand. They take pride in the high level of service and care they offer to customers. When the supermarket chain's Pharmacy department needed to appeal to a younger and technically more audience, we were commissioned to create a series of six ads to recruit new talent. Brilliant copywriting, accompanied by funny and appropriate illustrations, was created for each ad. The posters were meant to stand out from Sainsbury’s usual adverts, and in doing so was successful at attracting applicants from all over the country. The campaign was shortlisted for the CBS Outdoor Underground Writer 2008 for its clever and humours approach.