Ilinca Croome

Creative Director

London, United Kingdom
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About me

What gets me out of bed? I’m obsessed with the big questions. Not so much about life and death, but more on how I can help an idea really succeed through a unique and boundary-pushing design approach. ​ I believe powerful campaigns are built on a strong understanding of consumer behaviour. This insight shapes my creative strategy and informs my approach to any project, adapting methods and ideas to suit the audience and to ensure the right message is being communicated. As a seasoned (+15 years) and award-winning (print and digital) agency creative, I am a passionate leader with a proven track record for translating complex ideas into slick, successful campaigns for my clients. I’ve worked on global campaigns, built brands from the ground up, helped charities raise awareness and funds, I’ve managed and motivated interdisciplinary teams, and organised and led workshops for clients.

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  • Creative Art Direction
  • Strategic Branding
  • Advertising Campaign
  • Pitch Development
  • Graphic Design
  • UI Design
  • Design Development
  • Print Production
  • Visual Communication
  • Web Design

Companies I’ve worked with

  • a

    aia worldwide

    • Advertising
  • T

    TMP Worldwide

    • O

      Other Creative Ltd

      Work history


      Creative Director

      Other Creative Ltd

      Sep 2010 - Mar 2019
      • London, United Kingdom
      • Full Time
      • other is the creative business. Our field is the full spectrum of commercial creativity: anything where ideas and the ability to implement them beautifully make enterprises more successful.


      Art Dircetor

      aia worldwide

      Sep 2007 - Sep 2010
      • London, United Kingdom
      • Full Time
      • With global knowledge, local insight, and a world of experience, we deliver creative, technology-driven answers to difficult talent attraction questions every day.


      Junior Art Director

      TMP Worldwide

      Feb 2005 - Sep 2007
      • London, United Kingdom
      • Full Time



      Sep 2003 - Jan 2004
      • London, United Kingdom
      • Postgraduate Diploma


      BA (Hons) Graphic Information Design

      University of Westminster

      Sep 2000 - Jun 2003
      • London, United Kingdom
      • Undergraduate Diploma