Ilinca Croome
Available

Ilinca Croome

Creative DirectorLondon, United Kingdom
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Connections
Pip Jamieson
The Canvas Agency
Erin Aniker
Ilinca Croome
Available

Ilinca Croome

Creative DirectorLondon, United Kingdom
About me
What gets me out of bed? I’m obsessed with the big questions. Not so much about life and death, but more on how I can help an idea really succeed through a unique and boundary-pushing design approach. ​ I believe powerful campaigns are built on a strong understanding of consumer behaviour. This insight shapes my creative strategy and informs my approach to any project, adapting methods and ideas to suit the audience and to ensure the right message is being communicated. As a seasoned (+15 years) and award-winning (print and digital) agency creative, I am a passionate leader with a proven track record for translating complex ideas into slick, successful campaigns for my clients. I’ve worked on global campaigns, built brands from the ground up, helped charities raise awareness and funds, I’ve managed and motivated interdisciplinary teams, and organised and led workshops for clients.
Projects
  • Building the Slim-Be brand from the ground up
    Building the Slim-Be brand from the ground upA brand new product in a highly competitive market requires an identity and packaging that stands out on busy shop shelves. Designing the logo, look & feel, illustrations, packaging and website, as well as creating all assets for the website.
  • Ordnance Survey rebrand
    Ordnance Survey rebrandOS is Britain’s mapping agency - a national treasure of a brand dating back to 1791. But competing globally with companies like Google meant that the OS brand had to modernise in order to stand out from the rest. It was necessary for the new brand to strike a balance between the familiar and the forward-looking. ​ We developed a new logo, new brand values, new map covers, new website and new brand guidelines, plus everything in between. Staying true to the essence of OS meant that, despite t
  • Student accommodation with a difference
    Student accommodation with a differenceUS-based student accommodation specialists Greystar had a vision for a new kind of student living here in the UK. A high-end, all inclusive, living environment where students could thrive and excel in their studies, while making lifelong friends. A home away from home. With an ambitious 3 year plan to become sector leaders, Greystar needed a brand that would stand out and appeal to both students and parents. A strong sector positioning informed the brand and visual ID. Assets created included
  • Unilever global sustainability campaign
    Unilever global sustainability campaignUnilever has been world leaders in sustainability since 2010. A global campaign and toolkit was designed to help local markets inspire employees to change their behaviour. It was called Smarter Greener Living. ​ All 170,000 employees globally needed to see the positive environmental impact of their individual actions. ​ The SGL campaign inspired thousands of small actions to save water, cut waste and reduce greenhouse gas emissions at work and at home. ​ Campaign video: https://www.youtube.com/
  • A brand made with love
    A brand made with loveFormed in 2010, in Herefordshire, England, Hergest makes beautifully handmade handbags, ties and scarves to clients throughout the country. The company takes pride in using local tweed and leather, and the silk prints take inspiration from local history. With high ambitions to sell products in Europe and the Far East, Hergest needed a brand that would be able to compete at the highest level. A quintessentially British company needed a brand that would reflect its heritage, yet also feel mod
  • Nothing old-fashioned about this loved retail pharmacy
    Nothing old-fashioned about this loved retail pharmacyAs one of UK’s oldest grocery retailers, Sainsbury's is a well trusted brand. They take pride in the high level of service and care they offer to customers. When the supermarket chain's Pharmacy department needed to appeal to a younger and technically more audience, we were commissioned to create a series of six ads to recruit new talent. Brilliant copywriting, accompanied by funny and appropriate illustrations, was created for each ad. The posters were meant to stand out from Sainsbury’s u
Work history
    O
    O
    Creative DirectorOther Creative Ltd
     - London, United KingdomFull Time
    other is the creative business. Our field is the full spectrum of commercial creativity: anything where ideas and the ability to implement them beautifully make enterprises more successful.
    a
    a
    Art Dircetoraia worldwide
     - London, United KingdomFull Time
    With global knowledge, local insight, and a world of experience, we deliver creative, technology-driven answers to difficult talent attraction questions every day.
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Skills
  • Creative Art Direction
  • Strategic Branding
  • Advertising Campaign
  • Pitch Development
  • Graphic Design
  • UI Design
  • Design Development
  • Print Production
  • Visual Communication
  • Web Design
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    MA Typo/Graphic StudiesLondon College of Communication, UAL
     - London, United Kingdom
    Postgraduate Diploma
    University of Westminster logo
    University of Westminster logo
    BA (Hons) Graphic Information DesignUniversity of Westminster
     - London, United Kingdom
    Undergraduate Diploma