#NOWYOUSEEME
EYH has teamed up with David Oliveira for our latest campaign: #NOWYOUSEEME - launching 21 March at the Design Museum.
Last year, 103,000 16-25 year-olds asked their local authority for help because they were homeless or at risk. 52% received no documented support. End Youth Homelessness launch #NOWYOUSEEME campaign to raise awareness of what happens to these “hidden homeless”.
Little is known about what happens to this 52%. It is this forgotten group that is often forced to ‘sofa-surf’; sleeping on the floors and sofas of friends or acquaintances. Once they exhaust goodwill they often resort to more desperate measures – sleeping on night buses, injuring themselves for a hospital bed, trying to find a ‘date’ for the night, or worse.
Hidden homelessness puts young people at enormous risk, leaving them vulnerable to violence or abuse. In a 2016 report, 70% of young people said sofa surfing affected their mental health and 58% said it affected their physical health.* Unsurprisingly, the hidden homeless of today often become the rough sleepers of tomorrow.
#NOWYOUSEEME IS SHINING A SPOTLIGHT ON THIS SHOCKING ISSUE
End Youth Homelessness has teamed up with acclaimed artist and sculptor David Oliveira to place “invisible” sculptures of young people in prominent train stations and shopping centres around the UK. The campaign aims to encourage the public to make the invisible, visible, by sharing #NOWYOUSEEME on social media, raising awareness of and supporting their local youth homelessness charity.
The five sculptures were unveiled at the Design Museum on the 21st March, supported by the premiere of a film from Ridley Scott Creative Group production company Black Dog Films, directed by Frankie Markot. The exhibition is open to the public from 22nd-24th March to coincide with the final weekend of the Design Museum’s Home Futures exhibition, which explores today’s home through the prism of yesterday’s imagination.
#NOWYOUSEEME was conceived by an Advertising Producers Association collective of dedicated production and media experts from the UK’s biggest name production companies including The Mill, Black Dog Films, and Iconoclast as well as leading industry editorial platform Little Black Book. The campaign is also supported by EYH corporate partner Eversheds Sutherland.
SUPPORT THE CAMPAIGN
- Follow us on our journey with #NOWYOUSEEME
- Watch and share our campaign video - see below
- Visit our free display at the Design Museum until Sunday 24th March
- Watch out for #NOWYOUSEEME sculptures in stations and shopping centres near you throughout April...
Project Tags
Companies
Pitch & Sync
- Music
The Mill
- Media Production
Ridley Scott Associates
- Advertising
Black Dog Films
- Media Production
Little Black Book
- Advertising
