NT&C BRAND

  • Gonzalo Rodriguez Garcia

NO TERMS & CONDITIONS © (BRANDING PROPOSAL 2022 - NON COMMERCIAL WORK) In a society in which sustainable consumption is increasingly imposed over overproduction. NT&C was born from the need to give a space to the most disadvantaged designers and producers by changing the terms and conditions set by international trade and large companies. Creating an e-commerce where different designers from all over the world will be able to sell their collections on demand online. By only producing the garments sold, we avoid overproduction and generate unnecessary waste, creating with fair trade. The scope of the project reached the creation of a digital strategy and a brand identity. Building each element of communication under a firm concept and faithful to the values ​​of the brand aimed at its target audience.