I am Gonzalo Rodríguez, Art Director and Brand Designer in Barcelona. With a multidisciplinary profile, I try to create disruptive and contemporary languages in all my work. Always from a solid conceptual axis. Giving life to all projects through animation and 3D. With an experience of more than 6 years in the world of advertising and design. I worked for a year at CROMA STUDIO as a graphic designer and illustrator. Then I worked for a year and a half at Mr. John Sample, as Art Director, managing clients such as: Banc Sabadell, El Pais, DKV, AMBAR. And finally I worked 4 and a half years at AFTERSHARE.TV as Art Director, carrying out all kinds of projects with clients such as Aigües de Barcelona, Orbit, Five Gum, Skittles, Cirque du soleil, Kelme, Upfield, La Fira de Barcelona, Euroleague, Housfy, Frigicoll and Vueling.
Projects
- CRADLE TO CRADLECRADLE TO CRADLE © (EDITORIAL DESIGN - NON COMMERCIAL WORK) Cradle to cradle can be defined as the design and production of products of all types in such a way that at the end of their life, they can be truly recycled (upcycled), imitating nature’s cycle with everything either recycled or returned to the earth, directly or indirectly through food, as a completely safe, nontoxic, and biodegradable nutrient. With cradle to cradle, all the components of a product feed another product, the earth or
- OPTICA 2000OPTICA 2000 © (PROPOSAL FOR REBRANDING CONTEST - PROJECT CARRIED OUT ON AFTERSHARE.TV) The project required a brand change in line with its new communication strategy. Optica 2000 wanted to position itself as a Clinic and expert ophthalmologist. Moving away from the Optics that sell fashion and not Ocular health. Starting from the "No buldshit" It's not how they see you, it's how you see. We worked on a new identity that would fit in with its new narrative and at the same time continue to work f
- NT&C BRANDNO TERMS & CONDITIONS © (BRANDING PROPOSAL 2022 - NON COMMERCIAL WORK) In a society in which sustainable consumption is increasingly imposed over overproduction. NT&C was born from the need to give a space to the most disadvantaged designers and producers by changing the terms and conditions set by international trade and large companies. Creating an e-commerce where different designers from all over the world will be able to sell their collections on demand online. By only producing the garment
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Work history
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Brand DesignerGonzalo Rodriguez S
Barcelona, SpainFreelance
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Art Director*Mr. Jonh Sample / SCPF
Barcelona, SpainFull Time
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Education
Awards
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Silver LausADG-FAD
Final Master Degree Project