Brief towards Domestic violence towards men:
Proposition
Domestic violence towards men is one of Britain’s last taboos. Statistics show that domestic abuse against men is increasing in the UK and most men will not seek help to get out of an abusive relationship.
They wanted us to eradicate the shame and embarrassment around domestic violence suffered by men and empower them to seek help and advice from suitable organisations. Targeting Men (Heterosexual / Bisexual / Homosexual)
They wanted us to discover the key insight that will make this campaign work. Knowing how you want your audience to respond would be key as then we would know how to communicate with them.
Deliverables
Advert [full page A4]
Poster [A3 – used as PDF]
Email [within parameters of template]
Social
Our Solution:
The concept that we outlined was based on playing cards to target the male audeince, we wanted to show that there’s more to domestic abuse than just the violence, the feeling of ‘not knowing’ what’s going to happen next - An abusive relationship is like playing a dangerous game hence why we used playing cards.
Our campaign approaches domestic abuse in a male friendly tone simplistic yet a rememberable concept, targeting both quiet sufferers and men ignorant to watch domestic abuse really is. We wanted to created a better understanding of the cause.