About me
I am a hard working individual willing to learn and adapt with the skills that I have already developed, whilst being in university for the last three years.
I have learnt to communicate with a mixture of clients such as; ArtsThread, Nuance & Fathom and Gill, to get the results that they required to the highest quality. I can be seen as a quiet person at first until I get to know the people that are around me, this lets me know how to communicate with them and also lets my personality come out.
I would love to work for your agency to represent you towards your existing and new clients. If you would like to know more information that is not evident in my CV or website, then please do not hesitate to get in touch. Thank you for your consideration.
Projects
- VIRALClient: Fairy Liquid Brief: to create a viral advert with two types of accompany media for any brand of our choice. The accompanying media can be anything from print to a web banner. Concept: Using a viral advert to change how fairy liquid advertises themselves. In a dairy room format. Target Audience: Primary: Families Secondary: Young Families Tertiary: People who buy the product. Tone of voice: Humours, comedy, truthful
- NUANCE & FATHOM WOMEN'S AIDBrief towards Domestic violence towards men: Proposition Domestic violence towards men is one of Britain’s last taboos. Statistics show that domestic abuse against men is increasing in the UK and most men will not seek help to get out of an abusive relationship. They wanted us to eradicate the shame and embarrassment around domestic violence suffered by men and empower them to seek help and advice from suitable organisations. Targeting Men (Heterosexual / Bisexual / Homosexual) They wanted us to discover the key insight that will make this campaign work. Knowing how you want your audience to respond would be key as then we would know how to communicate with them. Deliverables Advert [full page A4] Poster [A3 – used as PDF] Email [within parameters of template] Social Our Solution: The concept that we outlined was based on playing cards to target the male audeince, we wanted to show that there’s more to domestic abuse than just the violence, the feeling of ‘not knowing’ what’s going to happen next - An abusive relationship is like playing a dangerous game hence why we used playing cards. Our campaign approaches domestic abuse in a male friendly tone simplistic yet a rememberable concept, targeting both quiet sufferers and men ignorant to watch domestic abuse really is. We wanted to created a better understanding of the cause.
- GILL AGENCY: RANGE ROVERBrief: To create an intergrated campaign with at least 3 media platforms, 1 being digital. The campaign must show how Range Rover is linked to Rugby due to their official relation- ship with the IRB Rugby World Cup. The integrated campaign must have the ability to go further and be used throughout 2014 and 2015. To encourage brand awareness globally and to be in keeping with the brand values of thrill, poise, intelligence and presence. Our Solution: We have solved the problem outlined in the brief by creating an original campaign that is completely different from other car commercials. The risk within our campaign shows confidence and gives the impression that our campaign will stand out from the rest. We have demonstrated that we are able to expand the brand values through the use of personalities, allowing the audience to feel directly involved with the campaign. We have presented this through creating an integrated campaign including four main media, including our web design as our digital platform. There are subtle links to the Rugby relationship that the Range Rover brand share with IRB through the inspirational copy, using game references, as well as the motivational voice used, resembling a team talk at the beginning of a rugby match. The campaign that we have created can easily be expanded globally due to its diverse imagery and the use of lexis similar to that used in campaigns by global brands such as; Nike, Chrysler and Adidas. Our campaign is in keeping with the brand image, through colour, design and simple style. The copy uses the well know sign off: “Go Beyond”, enabling the brand to be recognised through sound. The values have also be kept to by creating a campaign that will thrill our audience through the use of intelligence and poise, whilst also giving a large and significant prsence to its consumer market
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Skills
- Advertising
- Account Manager
- Presenting
- Client Services
- Management
- Pitching
- Problem Solving
- Indesign
- Word
- Phography
Education
BA(Hons) Advertising
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A multimedia course that teaches the essential skills to make it into the Advertising industry.
Pitching to clients, creative exercises, digital design, copywriting and conceptual thinking.
Preparing you for how an agency operates, understanding the values and creating interesting and stand out advertising campaigns.