Client: Fairy Liquid
Brief: to create a viral advert with two types of accompany media for any brand of our choice. The
accompanying media can be anything from print to a web banner.
Concept: Using a viral advert to change how fairy liquid advertises themselves. In a dairy room format.
Target Audience:
Primary: Families
Secondary: Young Families
Tertiary: People who buy the product.
Tone of voice: Humours, comedy, truthful