NUDEA #TakingMeasures campaign

  • Jordanne Young
  • Charlotte Chibani-Jones
  • Emily Kelly

NUDEA is an early-stage female founded underwear DTC, reshaping how bra-wearers find a well-fitted, thoughtfully-designed bra, and most importantly, the self-measuring process. We launched the #TakingMeasures campaign in June, focused on providing the essentials bra-wearers need for physically-distanced support, since traditional bra fitting won't return business due to distancing rules. To continue supporting bra-wearers during this time, NUDEA launched an Essentials Kit: - Custom-designed Fit Tape enabling you to self-measure at home, without going to a store - Virtual Fit Sessions via Zoom with their expert team - A barrier mask for everyday wear - Downloadable Trivia Kit to provide entertaining support for physically distanced socialising, beautifully illustrated by Buenos Aires-born, NYC-based illustrator Eugenia Mello The Trivia Kit is available to download when anyone orders the brand's Fit Tape online (£2.50). The brand is also supporting breast cancer charity CoppaFeel! during the campaign - because breast cancer continues to be a threat to bra-wearers nationwide, particularly those in the BAME community. Customers will receive a link to the quiz and they can play at their leisure - socially distanced at the park, or over Zoom. There are 4 rounds of questions - involving the history of the bra, underwear on the big screen and a music round. Polish off your quizmaster skills and get hosting!