Nudgestock 2023

Nudgestock is the biggest behavioural science festival globally, hosted by Ogilvy & Mather's consulting arm. For 2023 the theme was 'MESSY,' to see what could be pulled out of the messy parts of our organisations, our minds, our commutes and our digital landscape. What is beneficial to business in mess? I took the N from the Nudgstock logo to use as a visual holding device that I could expand the 'mess' out of and around, exploring a range of messy imagery in static and motion applications.