Nüssli Partner – Lawyers and Notaries

The identity design of the Nüssli Partner law firm reflects on one hand the two main partners of the company and on the other their notion to combine professionalism with individualism. The dots are symbolic for two balanced poles who represent justice as a reminder of Justita, an allegorical personification of the moral force in judicial systems. An important aspect for the visual identity was the fusion of professionalism and determination with individualism and personality. Lineto's LL Circular font is a geometric sans serif that combines a classic approach with a warm feeling and strikes a balance between functionality and individuality.