Nurofen – Long Lasting Film

With a concept rooted in targeting pain for twelve hours, this Nurofen TV ad for McCann London was shot in a huge warehouse in Prague, using eleven professional ballet dancers. We wanted as much to be done in camera as possible to capture fluid, realistic movements. The exceptionally bendy dancers were then painted silver and positioned to literally spell out the product benefit – RELIEF. They were then choreographed to move fluidly to spell out 12 HOURS.