Nutrahaus is a start-up wellness company based between Taiwan and the United States. They are on a mission to lead an effortless “inside-out wellness” lifestyle by providing naturally-sourced ingredients and clinically-proven formulas rooted in simplicity.
We were approached by the Insideflow Yoga team to develop a brand targeted toward a younger and Western-based audience, and our team helped devise a new name, brand strategy, and identity system, just to name a few.
The identity draws influence from the business' belief that the joy of simplicity and convenience increases adherence to a high-quality lifestyle that works specifically for you. To them, less clutter (physically or mentally) in the body means more vitality for expression toward the external world. Through pausing, breathing, and quiet reflection, we are able to continuously simplify, cultivating an "inside-out wellness" philosophy while practicing presence.
The wordmark and its dynamic glyphs, a distinctive, fully functional yet sophisticated design constructed with the means of pure geometry with a mixture of rounded corners that represent the joyful nature in reflecting our own wonderful idiosyncrasies.
What We Did
Naming
Brand Strategy
Visual Identity System
Art Direction
Brand Guidelines
Packaging System
