Working in the worlds of art, beauty and skincare, fashion, health and wellness, and technology, I am an independent Art Director and Creative Consultant specializing in art direction, brand building, the design of identities, printed and digital ephemera, and digital design and development.
With a desire to create utilities that serve a purpose in our everyday lives, I collaborate closely with global brands, individuals, and cultural institutions in enabling autonomy, intercultural dialogue, and nuanced human experiences through both physical and digital means.
Potentially, I aim to guide them towards better methods of doing business, whether through alternative models, sustainable and ethical methods; or simply on their way to becoming.
Past and current creative collaborators include BYREDO, Clym Evernden, Home Hotel, Josh Lin Tattoo, Leisure Center, Moda Operandi, New York or Nowhere, Samsung, Song for the Mute, Yauatcha, and more.
“The infinite game is played for the purpose of continuing the play” — James P. Carse
Projects
Work history
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Design LeadSubsystematics
Melbourne, AustraliaFull Time
Subsystematics is a Melbourne-based skincare company founded by Aēsop alumni, Arj Selvam, that is on a mission to build a system to promote living well and maximizing human potential, through evidence-based skincare and carefully written resources.
As a design-driven brand, I am tasked to co-develop and collaborate on the brand's design and visual language. From designs rendered that span various interfaces of the brand to the packaging and down to the pixels, our partnership is a continual exploration of how a design can be utilized as a device to connect the individual with brand narratives together.
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Art Direction and DesignAND ASSOCIATES STUDIO
TaiwanFull Time
Activations, Art Direction, Campaigns, Identity Systems, Digital Design and Development.
AND ASSOCIATES STUDIO is a meshwork for creativity, design practices, and communication in tandem. It is an ongoing inquiry and materializing form as a state of becoming.
Past and current collaborators include but are not limited to: Achilles Ion Gabriel, BYREDO, Clymdraws, Microsoft, Moda Operandi, Nike, Samsung, Song for the Mute, and more.
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Skills
- Brand Design
- Brand Identity
- Brand Strategy
- Packaging
- UI Design
- UX
- Project Management
- Design Management
- Creative Art Direction