SONE Paris: Identity System and Guidelines

  • Ryan Maeland

Strengthening a commitment to inclusivity and change

We collaborated with the Paris-based creative duo, SONE, to develop a unique identity. Stemming beyond references the creative duo at SONE has shared with us, we looked to create a cohesive connection between the external (“The brand”) and the internal (“The people behind the brand”) and interlink the two.

The output: an identity that represents their quest for change, transparency, and coherency in the worlds of fashion, technology, and culture.
What We Did
Visual Identity System Art Direction Brand Guidelines