The exclusive high-end porcelain products by Nymphenburg are a fascinating mix of avantgarde thinking and extremely skilled manufacturing with exceptionally long heritage. Founded 1746 it's products range from religious items to decorative figurines to table setting to jewellery having collaborated with contemporary artist throughout history.
A flexible visual system, almost a mathematical game of contrast points, was created as a base for content-based visual play. The vision is to create a brand image based on clearly defined idea that allows collaboration and growth instead of a fully controlled static and aging flat visual.
Respecting the brand's roots, the new refreshed look is combining decorative traditional elements with modern boldness in a fun, playful way which can be best seen in the new photo language developed by Marcus Gaab.
A Project for & with the Gaabs 2013