NYP Social
Creation of logo and flexible branding system to help build awareness and promote future events for this local social networking group.
Following the initial launch earlier this year I've since worked with them to redefine their target audience and be more inclusive by changing the name to focus more on the social aspect of this local networking group.
The graphic symbol depicts the concept of conversation with the two stylised speech bubbles whilst also creating the letter 'N' through the clever use of negative space.