NZ Hops: Nectaron

NZ Hops, a collective of hops growers and innovators from the Nelson region of New Zealand, had just created a brand-new hop. True NZ came up with a clever dynamic logo and a colourful tropical identity reflecting the South Pacific heritage of the product. I was asked to expand this identity, pushing the boundaries of the brand and creating new assets. The result has been recognised as a finalist at the Best Awards 2022.