Projects
- Goodnes MeGoodnessMe asked for a design exploration to refresh their brand, redesign their packaging and reposition them as optimistic and approachable yet credible and trustworthy. We brought to life the full flavour and taste of these fruit snacks through a vibrant colour palette and dynamic compositions. The typography speaks to both kids and parents. The geometric illustration style is warm and approachable, mimicking the forms of the product. A series of vibrant structured shapes dance across the pac
- Unconditional Skincare Co.Everything, from the brand’s name to the tone of voice, design identity and packaging was developed to encourage women to look at their skin as the solution, not the problem. The wordmark utilised a San Serif typeface to create an approachable scientific tone right from the start. The icon is also easily recognised as the U for Unconditional. The U was split into two parts to represent the two different elements within the product and the unique double chambers within the packaging. While the
- NZ Hops: NectaronNZ Hops, a collective of hops growers and innovators from the Nelson region of New Zealand, had just created a brand-new hop. True NZ came up with a clever dynamic logo and a colourful tropical identity reflecting the South Pacific heritage of the product. I was asked to expand this identity, pushing the boundaries of the brand and creating new assets. The result has been recognised as a finalist at the Best Awards 2022.
- The Camping Cook BookAfter one too many average meals while camping, Sara Mutande and I decided that something had to be done about it. The Camping Cookbook is a personal project that combines many of our passions including food, nature and design. If you’re hungry to buy a copy, just flick me an email.
- Eden TVDiscovery was launching a new lifestyle TV channel with an intelligent mix of information and entertainment. It was all about bringing that little extra excitement to everyday life. Finding new ways to inform, engage, and surprise. We created Eden, a playful, approachable brand, with a flexible system of shapes, colours and type that never quite do what you expect. The tagline promises a channel that brings “a better everyday” to your world of entertainment.
Work history
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Designer:lo vetere
London, United KingdomFull Time
www.andrealovetere.com
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Senior DesignerDentsu Aotearoa
- Auckland, New ZealandFull Time
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Skills
- Creative Art Direction
- Graphic Design
- Packaging Design
- Editorial Design
Education
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MasterELISAVA - Barcelona School of Design and Engineering
- Barcelona, Spain
Awards
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Best AwardsDesigners Institute of New Zealand
Small Brand Identity: NectaronD
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Best AwardsDesigners Institute of New Zealand
Packaging/Boutique: Unconditional Skin Care+ Show more