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O'CARE identity for a new cosmetic brand

Naming, logo and package design for a new cosmetic brand that specializes in alginate facial masks. O'care makes 20 types of colorful masks based on different Ingredients with young women as prime target audience. We used a classic serif font for logo and mixed it with simple, modern identity with simplified geometric icons symbolizing masks ingredients. We were going for design that can be easily discerned and understood to an everyday audience in a retail setting.

Credits

Nika Levitskaya

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  • Graphic designer, Art director
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