Oatly x Nicole Chui merch

Designed and hand embroidered a custom denim jacket for Oatly's debut drop of sustainable merch inspired by the Post milk generation. Oatly partnered with me alongside 9 female artists to flip brand merchandising on its head. Instead of producing more stuff, Oatly launched a upcycled vintage collection. A more friendly approach for our planet. All money from the sale of this jacket went to non-profit organisation; LES Girls Club. This collection launched on October 2021, a collection of 10 jean jackets, handpicked by stylist Young Ah Kim altered by 10 artists. Stylist: Young Ah Kim Creative Director: Rinee Shah