Obraz Gizni (lifestyle in Russian)

I have been approached by a entrepreneur, who happens to be a friend of mine. She had a small budget but still wanted to attract more people to her restaurant in Moscow. The actual place is located in the heart of the city and is surrounded by offices, sightseeing locations and embassies. I have designed this envelope so it can be distributed to specific women working in places mentioned above. During the research, we have identified that women do not go for lunch breaks by themselves. Majority prefers to take other women with them. More over women tend to have lunches (with coffee) or dinners (with wine) that act like a social gathering accompanied by the conversation. Each corner of the envelope has a promotion and can be torn off. When the corner is brought to the restaurant, the promotion can be claimed. The promotions include: 1. A free glass of wine with a meal 2. Glass of "Italian Roast" Coffee 3. 15% discount for the company of 6+ 4. 20% discount for a bottle of wine of your choice

Team Credits

Alex Pushkin

  • Freelance Designer


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Freelance Designer