OddIsNormal - Your Love [Single Release, A&R, Creative Direction, Press & Styling]

  • Keys ( Keah) Pownall

I worked across the entire strategy and execution of the single release, inclusive of the styling of the artist and the cast for the music video, promotion, social media management, production, logistics alongside the A&R strategy, press outreach and promotion for OddIsNormal's debut single 'Your Love'. From the below press release, several press opportunities were won across Mixtape Madness, Rap on Demand, Women Online and many more. OddIsNormal has just released her debut single ‘Your Love’ - one for your summer playlist. OddIsNormal, also known as Jade Agbloe-Baillie, is a singer-songwriter from East London who has stepped into the UK RnB music scene. O.I.N takes inspiration from her African/Caribbean heritage and music influences from music tastemakers such as Jazmine Sullivan, Mahalia, Alex Isley, Etta Bond and Teyana Taylor. “Your Love” takes us through the female mind, its a song that aims to empower young women to believe in their sauce, to own their swag and to be confident. O.I.N describes the song as “Wanting someone for a long time and finally been able to express yourself to them. It’s for the girls who are coming out of their shell, bigging and gassing themselves up and letting the guy that you’re feeling, know how you feel and telling him what he’s missing”. To date, O.I.N has written songs for the likes of Ray Blk, Lottoboyz and many more names from the UK scene. OddIsNormal continues to push boundaries and expands her unique vocal range that is going to take the scene by storm this summer.

Connect with ODDISNORMAL
Instagram | YouTube | Twitter