OddsJam Rebrand

OddsJam's existing visual identity wasn't connecting with customers – it was flat, uninviting and basically looked like a giant spreadsheet. After their brand exploration workshop I knew the brand needed to be exciting, confident and make the user feel secure and supported by the OddsJam community. To appeal to their key user base of American white-collar millennials I took influence from the culture of their youth. Growing up in the ‘90s they likely collected baseball cards, hung pennants on bedroom walls and found community in local sports teams. Nothing gives a sense of security and belonging like nostalgia. The design of the time was dominated by Nike, bold colours and strong, clean typography – that said, OddsJam needed to feel modern and progressive like the tech leaders they are.