Odebrecht Organisation is a Brazilian conglomerate consisting of diversified businesses in the fields of engineering, construction, chemicals and petrochemicals. Present in 21 countries, it is responsible for developing notable projects like the American Airlines Arena, the Miami Airport and the Adrienne Arsht Center for the Performing Arts.
Today, it is often said that there is an inevitable movement of creating special engagement materials that truly attract employees, creating a much more reliable and committed environment for the brand ambassadors and suppliers. Therefore, Interbrand came up with an idea to engage and educate their employees by creating a special kit including an exclusive “Pantone”, with materials that would go beyond paper, like fabric, vinyl, plastic, acrylic, etc.
Odebrecht understood how important was to create a special book with his own colours and asked us to kick off the project. This color book was gifted in 6 different countries during special workshops for Graphic Designers in order to teach how to follow and interpret the brand territory. Additionally, a practical guide was developed presenting the most important information. More than the technical challenge, we’ve developed an important tool to create commitment and reliability.
Therefore, despite the money saved and the fact that this is truly eco-friendly, the company understood that, along other materials, this was much more effective than the previous workshops. Additionally, now the brand is far more consistent, including, obviously, their colours.