Odyssey is a bespoke subscription box of black-owned natural hair products designed to guide the customer on their natural hair journey. Each month, the customer receives four full-sized products curated by natural hair influencer Chloé Elliott (@curlygalchlo).
Many people in the natural hair community talk of their hair ‘journey’, acknowledging the time, energy and commitment it can take to learn to look after your natural hair. We wanted to encapsulate this idea within the brand by exploring visual motifs of circumnavigation and postal communication.
At £40 a month, the box is at a higher price point than some of its competitors. It was therefore particularly important to ensure the design reflected quality at all points. The roughened details around the logo and illustrations are contrasted with slick, carefully set type and a subtle colour scheme.
The website is designed with simplicity in mind. The box is showcased front and centre, highlighting the quality of the product.
