About me

I'm Ella, a graduate from the University of Leeds. I'm obsessed with great design which communicates well, looks gorgeous and has positive social impact.

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Projects

• 13

  OKRA Restaurant Design.A restaurant concept which celebrates West African food and culture. The restaurant industry in the UK is lacking in West African food. Restaurants spaces often feel far from the inherently social ethos of West African cooking, so struggle to celebrate the culinary culture adequately. OKRA, instead, is restaurant concept which places domesticity at the centre of its environment by subverting the principles we have come to expect in the restaurant space: here, the customers sit on long tables,
• NUNS.Marketing materials for NUNS - a new play about nuns and bad behaviour.
• 3

  Thinking Differently About Racism.A video and print campaign tackling racism on campus.
• Recipes I Have Found.An innovative recipe book for British chef Sally Clarke. A University project.
• 1

  University of Sheffield GIF Suites.Suites of GIFs to get more students involved in the University.
• Anti-Bike Theft.A print and digital campaign warning students against bike theft.

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Work history

Junior Frontend DeveloperFeeld
May 2021London, United KingdomFull Time
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Visual DesignerThe University of Sheffield
Jan 2019 - Apr 2021Sheffield, United KingdomFull Time
As the sole designer working for Student and Corporate Communications, I art direct, design and write copy for campaigns, identities and marketing materials for 30,000 students and a wider global audience. Alongside the creation of undergraduate recruitment campaigns and cohesive identities for the University’s social channels, I have been instrumental in pioneering a far-reaching Anti-Racism campaign and education strategy. This included the scripting, art-directing and storyboarding of a video, shown to all incoming students and featured in the national press.

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Skills

• Print Design
• Branding
• Digital
• Copywriting
• Abobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• Book Design
• Packaging
• Editorial Layout

Education

BA (Hons) Graphic and Communication DesignUniversity of Leeds
Sep 2014Leeds, United Kingdom
I have recently finished my undergraduate education at the University of Leeds, gaining a first-class degree. My final year work includes an Independent Project entitled 'West African Culinary Structures: Culture, Design and Community' and a 12,000 word dissertation entitled 'How did the Interior and Product Design of Early Cold War America Formalise Colonial Utopias? An analysis of the Space Age and Tiki Pop movements as manifestations of twentieth-century utopian desires.' Modules completed throughout my undergraduacy include: The State of Utopia; History and Theory of Art and Design; Class, Taste and Society: Interpreting Designed Objects; Patterns and Culture; Marketing Creativity and Innovation; 20th Century Fashion; Independent Project; Independent Study Dissertation.

Awards

Leeds Excellence in the Arts AwardUniversity of Leeds
Awarded for my academic excellence throughout my university career.